Become a Digital Marketing Specialist

Digital marketing is one of the fastest growing industries globally. With more customers shopping online, many organizations are using marketing strategies like paid advertising, email, and SEO to reach new audiences. This course will teach you how to leverage your talent to plan and implement digital marketing campaigns.

You will learn how to integrate digital, social, and content marketing verticals to drive engagement and build a sales funnel. You will also learn best practices for using today's most effective marketing tools. Topics include direct marketing, market research, Google AdWords, and more.

woman and man looking at digital representation of marketing data
Disclaimer
Career Training courses are not eligible for VA or GI Bill® funding. GI Bill® is a registered trademark of the U.S. Department of Veterans Affairs (VA). More information about education benefits offered by VA is available at the official U.S. government website at http://www.benefits.va.gov/gibill.

Job Outlook for Digital Marketers

The US Bureau of Labor Statistics (BLS) forecasts a strong 10% growth in the demand for Advertising, Promotions, and Marketing Managers between now and 2030. The BLS anticipates a particularly strong demand for professionals who create digital media campaigns using tools like websites, social media, and live chats.

According to PayScale.com, Digital Marketing Specialists earn between $38-71,000 per year in the US, with an average of $51,018. Salaries for early-career Digital Marketing Specialists range from $37-66,000, with an average of $49,317 during the first four years of their careers.

Instructor

Liselle Turner

Liselle Turner is a content writer and project manager. In addition to her background in advertising, she has worked in the learning and development industry. Turner holds a Bachelor of Business, a Diploma of Hospitality and Management, and a Certificate IV in Assessment and Workplace Training.

Prerequisites and Requirements

No prerequisite is required to take this course. Anyone with an interest in digital marketing can enroll.

This course can be taken on either a PC or Mac.

Digital Marketing Strategist FAQ

Expand FAQ List

  • At the fundamental level, digital marketers usually work on projects and teams that contribute to an organization's overall digital marketing strategy. This might include activities like search engine optimization (SEO), pay-per-click (PPC), content marketing, social media marketing, mobile marketing, web analytics, website conversion rate optimization, email marketing, and digital marketing strategy. They may also use tools such as Google Ads, Google Analytics, Facebook Marketing, YouTube Marketing, and Twitter Advertising.

  • In a burgeoning area like digital marketing, the value of a certification is tied directly to its validity. Certifications are valuable if they deliver skills that employers, clients and teams can validate in the marketplace. Digital marketers who hold the OCMA designation earn 16-26% more than their non-certified peers, on average.

  • The OMCA exam tests eight basic online marketing disciplines:

    • Digital Analytics
    • Social Media Marketing
    • Search Engine Optimization (SEO)
    • Content Marketing
    • Digital Advertising (Including PPC)
    • Conversion Optimization (UX)
    • Email Marketing
    • Mobile Marketing

    1. Mastering SEO, Content Marketing, PPC and Digital Analytics
    2. Mastering Social Media Mobile Marketing and Digital Strategy
    3. Advanced Search Engine Optimization
    4. Advanced Pay Per Click
    5. Advanced Web Analytics
    6. Advanced Social Media
    7. Advanced Mobile Marketing
    8. Digital Strategy for Brand Marketing

What you will learn

  • Foundations of digital marketing, including email, and PPC
  • Content marketing best-practices, including copywriting, SEO, and editorial calendars
  • Campaign management, including budgets, planning, and implementation

How you will benefit

  • Increase your employability by understanding all aspects of a sales strategy
  • By learning to manage your customer's experience you will be able to generate more sales and quality reviews, creating a positive feedback sales loop
  • Improve your customer relationship management skills
  • Be prepared for sales management roles

Ready To Start?

This is a self-paced course that can be completed 100% online. Open enrollment means you can start anytime.